Gaya APA

Kim, W, C., Mauborgne, R. (2005). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant . : Harvard Business Schoo Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue ocean strategy: how to create uncontested market space and make the competition irrelevant". : Harvard Business Schoo Press, 2005. .